See your lemon. Touch your lemon. Embrace your lemon.
Srsly: Seattle ad agency Worktank is leveraging the recession's lemons into goodwill and great PR with a campaign that urges people to embrace the lemon, basically, look on the bright side. The message isn't new, but with all of Worktank's super-cuteness, it still goes down easily, like a lemon drop in the mid-1990s. Look out for lemony street teams at Westlake Center and Pike Place Market until 3 p.m. today and outside Safeco from 4 to 7 for the M's game.
What do you think-- are you tired of people telling you what to do with your lemons?