Thrift stores get a bad rap sometimes.
For people who are unaccustomed to the trinkets, do-dads, (and smells) that fill these spaces, thrift stores can seem daunting. But, local musicians (and expert thrifters) Macklemore and Ryan Lewis found a way to bridge the divide with their new single, ‘Thrift Shop.’
The song playfully boasts about the MC’s deft thrifting skills and jokingly mocks those who prefer $50 Gucci T-shirts over the more gently-used variety. In the video, Macklemore and gang strut around in fur coats, elk-faced sweatshirts, and grandpa sweaters. To make the video even more authentic, Macklemore and gang opted to film in an actual Seattle Goodwill store.
“The song and video are great because thrift stores are not usually celebrated,” said Katherine Boury, Seattle Goodwill Communications Manager. The song helped capture the joy of thirfting and makes it a celebration, she said.
“He makes it exciting… the thrill of finding treasure, and it’s inspiring because he’s such a well-dressed guy.”
Even Seattle Mayor Mike McGinn showed some love for the new single. On Aug. 30, the mayor tweeted a few kind words and a link to the video, “@mayormcginn I just wore my favorite #thriftshop jacket to a press conference yesterday. Great video, @Macklemore and @RyanLewis http://ow.ly/dm7sR.”
Boury said the mayor wore his thrift store jacket to a Goodwill groundbreaking event last February, and has been spotted wearing it at several other events around the city.
“It’s exciting to see thrifting portrayed in such a positive light,” she said.