Story Published:
Feb 23, 2005 at 8:39 AM PST
Story Updated:
Aug 31, 2006 at 12:52 AM PST
ATLANTA - Data warehouser ChoicePoint Inc.'s stock fell
more than 9 percent after a breach of company records that could
affect more than 140,000 Americans sparked predictions of tougher
regulation ahead for the data-brokering industry.
"This means they're going to be subject to scrutiny," said
Daniel J. Solove, an associate law professor at George Washington
University and author of "The Digital Person," a book about data
aggregators such as ChoicePoint.
"The days of these companies living in a hidden underworld of
information mining, information use and information trafficking
will end," he said. "There will be more regulation and more
rights for individuals."
ChoicePoint's shares tumbled $4.20, or 9.7 percent, on Tuesday
and closed at $39.30 on The New York Stock Exchange. It lost an
additional 24 cents in extended trading. The stock had traded at a
52-week high of $47.95 earlier in the month.
In Washington state the identity theft operation obtained
financial information on 3,189 consumers, according to a
state-by-state breakdown released Tuesday by ChoicePoint. The state
attorney general's office has received a few inquiries but remained
unclear on whether there was any pattern in how Washington was
affected by the scam, spokesman Greg Lane said.
The company acknowledged on Feb. 15 that thieves apparently used
previously stolen identities to create what appeared to be
legitimate businesses seeking ChoicePoint accounts. They then
opened up 50 accounts and received volumes of data on consumers,
including names, addresses, Social Security numbers and credit
reports.
The ring, which operated for more than a year before it was
detected, used the information to defraud at least 700 people,
according to California investigators.
ChoicePoint learned of the problem in October but, until this
month, did not begin notifying the 144,778 people across the nation
that it said were possibly affected by the identity theft scam.
Initially, it only notified 34,114 Californians it said were
vulnerable.
The company announced plans to rescreen its 17,000 business
customers to make sure each one is legitimate, and said it has
hired a retired Secret Service agent to help revamp its
verification process. ChoicePoint said any business that is
not publicly traded or not a government agency will have to be
recredentialed to use its services.
"It will involve the revalidation of any information they
previously provided as well as requests for additional
information," Lee said. "Certain customers will receive site
visits, but I can't be more specific than that because we don't
want to reveal too much."
He said it could take up to 60 days to recredential the affected
customers.
Once recredentialed, those customers will no longer receive
access to consumers' Social Security numbers, dates of birth and
driver's license numbers unless they are sponsored by a public
company or government agency, Lee said.
The company said in a statement that it is seeking to "remove
information in those segments where organized crime fraud is likely
to occur."
The customers affected represent less than 5 percent of the
company's $900 million in annual revenue.
The company has also paid for a one-year subscription to a credit monitoring service for
each of the 144,778 people that may have been affected by the
breach.
ChoicePoint said it is almost done notifying by mail all of the
potential victims. California authorities have said as many as
500,000 people may have been affected, but ChoicePoint disputes
that number.
"All I can tell you is our number is roughly 145,000, and we
know that we're over-notifying," ChoicePoint marketing director
James Lee said. "There will be duplications in there."
Formed in 1997 as a spinoff of credit reporting agency Equifax
Inc., ChoicePoint has 19 billion public records in its database at
its suburban Atlanta headquarters, including motor vehicle
registrations, license and deed transfers, military records, names,
addresses and Social Security numbers. The sheer size of its
database makes it an industry leader in the data collection
business.
"I hope that what consumers will do is begin to revolt," said
Barry Steinhardt, director of the technology and liberty project at
the American Civil Liberties Union. "We need to have much tougher
privacy laws in this country."
Leaders in Georgia's announced plans Tuesday to require
companies to notify the state's residents when their personal
information may have been stolen.
Only California now has a law requiring such notification. New
Hampshire, New York and Texas are considering similar bills, and
U.S. Sen. Dianne Feinstein, D-Calif., reintroduced legislation last
month for a national version of the California law.