Pink is hot.

"They're very stylish, actually."

Seventeen-year old Bonnie Russell manages the school store at Inglemoor High in Kenmore. "A lot of people enjoy the wristbands," she says. "They're sold at Tully's and other places. Now that they're going to be sold at our school, I think a lot more people will get into it."

The store will also carry Athena Water this fall; one of more than 30 stores in our area selling the product.

CEO of Athena, Trish May says it's gratifying. "Students, and faculty and administrators have really galvanized behind Athena."

One hundred percent of the net proceeds goes to programs that fight women's cancers.

May, a breast cancer survivor, says now that the water and the wristbands are being sold in schools, they are getting the word out to a new generation. "Being able to see one person carrying a bottle of Athena around, knowing that they are part of a community making a difference, that means more to me than anything."

To find out more about the fight against breast and ovarian cancer, or where you can find Athena go to www.athenapartners.org