Remember buying a new wallet several years back? There would always be that card inside, to fill out someone's name to contact "In Case of Emergency." While we all still carry wallets, we also all carry cell phones, and an ambulance company in the U.K. came up with a modern day version of emergency contact.

It's called the "ICE" number.

Simply program a phone number on your cell and label it "ICE," which stands for "In Case of Emergency." Rescuers could then use the number to get vital information about you in the event you couldn't speak.

"Sounds like a very simple and easy to apply answer to a difficult question," responded Jim Bowman with King County's 911 Center. "In fact, I'll probably do my phone when we're through talking."

"If there is a number in their phone, an ICE number, we can use that as a tool," responded Preston Bang with the Seattle Fire Department.

That was two weeks ago. In the time since, others have heard the story, and are reacting.

"It's a good idea," says Dave Mellin, spokesman for Sprint. "Wireless phones enhance people's lives and also provide an element of safety."

Sprint is looking into a new awareness campaign involving "ICE" numbers, as is Florida-based Smartphones.com.

"Read the article, loved the idea, and here in Florida where we have hurricanes, it makes perfect sense," says Smartphones marketing director Kathy Yonge.

We've been hearing from you, too. Bigtime! Email has been plentiful. KOMO 1000 News Listeners and readers of KOMONews.com offered some suggestions on how to make your "ICE" number more visible.

"I found an easy way of getting that (ICE Number) to the top of your contact list was by putting a period in front of 'ICE,'" one listener suggested.

If that doesn't work on your particular phone, try using a space, or even the letter "a," a dash, then the letters I-C-E.

"One thing that I've done," says another listener, "is my 'ICE' number is my husband."

She suggested putting a title after ICE, like "ICE-Husband" or "ICE-daughter," so rescuers know exactly who they're calling.

Chances are this will catch on, and you could be the first to benefit from it.

"I made sure that my kids put it on their phones too," said another listener.