Story Published:
May 2, 2006 at 7:19 PM PST
Story Updated:
Aug 31, 2006 at 7:25 AM PST
NEW YORK - Tens of millions of students will no longer be
able to buy non-diet sodas in the nation's public schools under an
agreement announced Wednesday between major beverage distributors
and anti-obesity advocates.
The distributors, working with a joint initiative of the William
J. Clinton Foundation and the American Heart Association, also have
agreed to sell only water, juice and low-fat milks to elementary
and middle schools, said Jay Carson, a spokesman for former
President Clinton.
Cadbury Schweppes PLC, Coca-Cola Co., PepsiCo Inc. and the
American Beverage Association have all signed onto the deal, Carson
said, adding that the companies represent "a very significant
market share." The American Beverage Association represents the
majority of school vending bottlers.
"It's a bold and sweeping step that industry and childhood
obesity advocates have decided to take together," Carson said.
A man who answered the phone at Cadbury Schweppes' London
headquarters said no one was available for comment. Calls seeking
comment from other distributors were not immediately returned early
Wednesday.
Nearly 35 million students nationwide will be affected by the
deal, The Alliance for a Healthier Generation said in a news
release. The agreement affects all public schools who have
contracts with the distributors.
The deal affects more than just school cafeterias and vending
machines. Schools that use distributors to purchase soda for sales
at sporting events and fundraisers will be subject to the new
restrictions, too, Carson said.
How quickly the changes take hold will depend in part on
individual school districts' willingness to alter existing
contracts, the release said. The companies will work to implement
the changes at 75 percent of the nation's public schools by the
2008-2009 school year, and at all schools a year later, the
alliance said.
Many school districts around the country have already begun to
replace soda and candy in vending machines with healthier items,
and dozens of states have considered legislation on school
nutrition this year.
The agreement follows an August decision by the American
Beverage Association to adopt a policy limiting soft drinks in high
schools to no more than 50 percent of the selections in vending
machines. That recommendation was not binding.
Most elementary schools are already soda-free.