Story Published:
May 21, 2006 at 5:41 PM PST
Story Updated:
Aug 31, 2006 at 7:26 AM PST
SEATTLE - Microsoft Corp. has developed technology for
people to pay by the hour to use a computer in their own homes,
much like how many consumers use a pre-paid card for cell phone
usage.
The technology, called FlexGo, will be used as part of efforts
to sell computers to lower-income consumers in developing
countries, where Microsoft is eager to find new money-making
opportunities but is battling software piracy and other barriers.
Redmond-based Microsoft, working with computer maker Lenovo
Group Ltd. and others, plans to launch a second trial of the FlexGo
plan in Brazil beginning Monday. In the next 90 days, it will
launch in Mexico, China, Russia and India.
The program will generally work like this: a user will pay for
about half the cost of the computer upfront, and then will purchase
pre-paid cards to get hourly access to the computer at home. If the
pre-paid card runs out and the user doesn't buy more hours, the
computer stops working until the user buys another card.
The pre-paid hours will go toward paying off the computer, said
Will Poole, a senior vice president in charge of Microsoft's market
expansion group. The financing models and interest rates will vary
depending on the market, so he couldn't say how much more than the
retail price the user will end up paying.
The users will need at least occasional dial-up Internet access
to participate in the program. It will initially feature mid-range
PCs running the consumer version of Microsoft's Windows operating
system. But Poole said it also may eventually include other models,
such as those using Microsoft's scaled-back Windows XP Starter
Edition or higher-end ones running a media-centric version of
Windows.
Microsoft also will work with telecommunication companies in
several countries to offer computers via subscription.
Microsoft will make the same amount of money off these models as
it does with traditional sales, Poole said.
FlexGo is one of several ways Microsoft has tried in recent
years to make more money in emerging markets, where it sees
potential to increase revenue as more developed markets for Windows
grow saturated.