Story Published:
Aug 25, 2006 at 9:28 AM PST
Story Updated:
Aug 31, 2006 at 7:36 AM PST
SEATTLE - Microsoft Corp. confirmed Friday that electronics
company Toshiba Corp. will make a portable entertainment gadget
that is expected to compete with Apple's iPod player.
Kyrsa Dixon, a spokeswoman for Microsoft's PR firm, Edelman,
said Toshiba is making the device, one of several products
Microsoft has said it plans to launch under the "Zune" brand
name.
The disclosure surfaced in papers Toshiba filed with the Federal
Communications Commission, which describes the device's wireless
capabilities. The filing was submitted Thursday.
According to the filing, the device will let people share songs,
photos, music playlists and other content with others via a
wireless connection. One feature will allow a person to act as a
DJ, sending music to up to four other devices.
Photos included in the filing show a white rectangular device
with a large screen and several buttons. The minimalist feel
closely resembles Apple Computer Inc.'s wildly popular iPod.
Dixon said the report is legitimate. She declined to comment
further, saying only that the company is expected to release more
details in the coming weeks.
A Toshiba spokesman did not immediately respond to a phone call
and e-mail seeking comment.
Microsoft said in July that it planned to launch a series of
music and entertainment products that are expected to compete with
Apple's iPod player and iTunes music service, with the first
expected to be available this year.
The company has released few details about the undertaking,
although it recently warned financial analysts that it will require
millions of dollars in investment and will not pay off immediately.
Microsoft also has said that Zune is key to the software maker's
overall entertainment ambitions and will capitalize on - and tie
into - the company's other entertainment offerings. These include
the Xbox video game console, Microsoft's television technology and
the media-focused version of the Windows operating system that lets
people do things like record and watch live television.
Still, the company is expected to face tough competition from
the iPod and iTunes juggernaut. Other hardware manufacturers,
including Creative Technology Ltd. and Samsung Electronics Co.,
offer portable media players using Microsoft's software, although
they've had little success against Apple.