Microsoft Launching New Online Video Service

Microsoft Launching New Online Video Service

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By Associated Press

SEATTLE - Microsoft Corp. is rolling out a new video service, hoping to tap into the explosive popularity of uploading and sharing videos online.

Much like services already offered YouTube Inc., Google Inc. and Yahoo Inc., "Soapbox on MSN Video" will let Internet users watch and post videos, rate or comment on them, and share favorites by e-mailing them or linking them to their personal Web pages or blogs.

At first, a beta version of Soapbox will be available on an invitation-only basis to Microsoft employees who have been testing it, plus a few hundred people in a network of regular MSN testers, said Rob Bennett, general manager of MSN's entertainment and video services unit.

Bennett said Soapbox will be expanded to a wider audience "very quickly," but could not specify how soon that would happen.

Bennett acknowledged that YouTube, a Silicon Valley startup that's attracted tens of millions of users in the year and a half since it launched, has an early lead in a highly competitive field.

Nevertheless, he said: "We expect that there is obviously still plenty of room to innovate, and go beyond what I would say most services provide ... just sort of the basics, a very kind of primitive experience that is not that engaging. It's not that fun to use. It just gets the job done."

During a preview Monday, Bennett said Soapbox videos will be displayed in slightly larger windows than those competing services offer. And it will let users expand videos to the full screen while they are playing, rather than having to jump back to the beginning and start over as other services do.

Soapbox will group videos in various categories, including most recent, most viewed, most commented on and top favorites, and will let users "tag" clips with keywords designed to make them easier for people to find.

Microsoft hasn't yet pinned down its strategy for making money off Soapbox. Bennett said the company is considering various options for incorporating advertising, including posting ads directly on pages with videos or hosting advertiser-sponsored contests that seek video contributions from users.

(The Associated Press and Microsoft Corp. offer a service, called the Online Video Network, that allows the news cooperative's member Web sites to offer free video news clips and share in advertising revenue the service generates.)

Soapbox will support a maximum file size of 100 megabytes and will work on computers running both Microsoft Windows and Apple Computer Inc.'s operating systems. It will work with either Microsoft's Internet Explorer or Mozilla's Firefox Web browsers, and accept the major media formats, including Windows Media Player and Apple's QuickTime.

Though Microsoft has some catching up to do, Jupiter Research analyst Joe Wilcox said it is jumping into online video sharing more quickly than it's done in other newly emerging and competitive fields.

"Right now with video, everybody's throwing spaghetti at the wall to see what sticks," Wilcox said, "and since everybody else is throwing spaghetti, Microsoft is throwing its own."

Wilcox suggested Microsoft's success with Soapbox will hinge on how much traction it gains with people who want to share their videos with tight-knit networks of family and friends.

"YouTube reaches the bazillions," Wilcox said, "but while Soapbox can do that, Microsoft's emphasis will be the people that you know ... me or you at the center with concentric circles going outward."

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