Story Published:
Sep 18, 2006 at 5:37 PM PST
Story Updated:
Aug 31, 2006 at 7:57 AM PST
SEATTLE - Microsoft Corp. is rolling out a new video
service, hoping to tap into the explosive popularity of uploading
and sharing videos online.
Much like services already offered YouTube Inc., Google Inc. and
Yahoo Inc., "Soapbox on MSN Video" will let Internet users watch
and post videos, rate or comment on them, and share favorites by
e-mailing them or linking them to their personal Web pages or
blogs.
At first, a beta version of Soapbox will be available on an
invitation-only basis to Microsoft employees who have been testing
it, plus a few hundred people in a network of regular MSN testers,
said Rob Bennett, general manager of MSN's entertainment and video
services unit.
Bennett said Soapbox will be expanded to a wider audience "very
quickly," but could not specify how soon that would happen.
Bennett acknowledged that YouTube, a Silicon Valley startup
that's attracted tens of millions of users in the year and a half
since it launched, has an early lead in a highly competitive field.
Nevertheless, he said: "We expect that there is obviously still
plenty of room to innovate, and go beyond what I would say most
services provide ... just sort of the basics, a very kind of
primitive experience that is not that engaging. It's not that fun
to use. It just gets the job done."
During a preview Monday, Bennett said Soapbox videos will be
displayed in slightly larger windows than those competing services
offer. And it will let users expand videos to the full screen while
they are playing, rather than having to jump back to the beginning
and start over as other services do.
Soapbox will group videos in various categories, including most
recent, most viewed, most commented on and top favorites, and will
let users "tag" clips with keywords designed to make them easier
for people to find.
Microsoft hasn't yet pinned down its strategy for making money
off Soapbox. Bennett said the company is considering various
options for incorporating advertising, including posting ads
directly on pages with videos or hosting advertiser-sponsored
contests that seek video contributions from users.
(The Associated Press and Microsoft Corp. offer a service,
called the Online Video Network, that allows the news cooperative's
member Web sites to offer free video news clips and share in
advertising revenue the service generates.)
Soapbox will support a maximum file size of 100 megabytes and
will work on computers running both Microsoft Windows and Apple
Computer Inc.'s operating systems. It will work with either
Microsoft's Internet Explorer or Mozilla's Firefox Web browsers,
and accept the major media formats, including Windows Media Player
and Apple's QuickTime.
Though Microsoft has some catching up to do, Jupiter Research
analyst Joe Wilcox said it is jumping into online video sharing
more quickly than it's done in other newly emerging and competitive
fields.
"Right now with video, everybody's throwing spaghetti at the
wall to see what sticks," Wilcox said, "and since everybody else
is throwing spaghetti, Microsoft is throwing its own."
Wilcox suggested Microsoft's success with Soapbox will hinge on
how much traction it gains with people who want to share their
videos with tight-knit networks of family and friends.
"YouTube reaches the bazillions," Wilcox said, "but while
Soapbox can do that, Microsoft's emphasis will be the people that
you know ... me or you at the center with concentric circles going
outward."