Rainier reaches into the past for new Jubilee Can

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Design elements of the 2013 Jubilee Can include slogans, colors, and typography borrowed from the decades-old versions. Blinn says the team wanted everything to look "as close as possibly to the original Jubilee Can," which was created by legendary design house Landor and Associates. "We're doing what's right for the brand, but it's also just doing what's right for everybody who loves it." "I think the thing that's really important to us is to maintain the integrity of the brand," Gurjian explained, "It's kind of a challenge...but it's commemorating a tradition."