Researchers at Hiroshima University found evidence last year that looking at cute things during your work day can help make you more productive -- which is exactly what you can tell your boss today when you call Uber, the on-demand town-car service, down to your office for a visit with some cuddly kittens. Or, you can just explain that it benefits for the Seattle Humane Society.
In a blog post this morning, Uber announced that they'll be teaming up with Seattle-based Cheezburger Network, who are famous for seemingly-endless archive of cute cat pictures, to arrange kitten visits to anywhere in the City of Seattle. The single-day promotion is in celebration of National Cat Day.
To participate, Uber users request the “KITTENS!” option on the car service's mobile app between 11am and 4pm today. Then, if the felines are available, they'll be brought to the user's location for 15 minutes of playtime (which is supervised by a representative from the Seattle Humane Society), as well as cupcakes from Charm City Bakery.
The kittens are all available for adoption; users who find a kitten they may like to adopt are encouraged to speak with the shelter representative who is present during the kitten visit.
Uber Seattle General Manager Brooke Steger says the idea was a homegrown one.
"Jen Joyce, Uber Seattle's Community Manager, and Emily Huh from Cheezeburger came up with the idea," says Steger.
"We are always trying to find innovative ways to use our platform and what's better than an on demand kitty party to help kittens in need?"
And if you're worried about the safety of the kittens, don't be -- Uber's priority is to keep them safe and happy.
"We took precautions to ensure the kitties would be transported safely and a Humane Society representative will be riding in each car with the kittens," Steger explained.
"We are so lucky to have the some best partner drivers in the world, they were very willing and excited to be a part of this promotion."
Even with "a handful" of cars loaded up with kittens on the road, demand for kitten visit is likely to be high -- so plan ahead.
"It may take multiple tries to find available kittens. Please be patient!" urges Uber's website.
The entire package costs $20, all of which goes to the Humane Society.
Uber, a national taxi alternative that allows users to call town-cars 24 hours a day and pay through the app, is also offering kitten visits in San Francisco and New York City. The Uber app is available through the iPhone and Android app stores.