P&G, Google team up to swap jobs, trade knowledge

P&G, Google team up to swap jobs, trade knowledge

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Story Published: Nov 19, 2008 at 9:52 AM PDT

Story Updated: Nov 21, 2008 at 5:59 AM PDT

By Associated Press

CINCINNATI (AP) - The world's largest consumer products company and the online search leader are working together to learn more about each other and about targeting customers.

Procter & Gamble Co. says it has done job swaps with Google Inc., and Google employees have been at P&G's Cincinnati headquarters helping with training.

P&G spokeswoman Allison Yang said Wednesday that the company wants to reach more consumers who are increasingly online. She said that digital is "definitely a focus" for the company.

She said P&G will continue looking at opportunities to work with Google, based in Mountain View, Calif. A message for comment was left with Google.

The Wall Street Journal reported in Wednesday's editions that discussions on an employee swap began last year between P&G and Google executives. The swaps began in January.

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