Women hate wrinkles, especially around the eyes. Maybe that's why there are so many products that claim to wipe away the years.

The folks at the Good Housekeeping Research Institute put one of them to the test.

The eyes are said to be the windows to your soul, but they're often the site of some pretty tenacious lines. But now, a new product - University Medical Face Lift Wrinkle-Free Eyes - claims to reduce the appearance of eye wrinkles in 20 minutes.

"We were really excited to evaluate this product because it claims to continue the results for up to a week, and also comes in at a really affordable price point," said product analyst Mary McConnell.

Volunteers were photographed on the Visia Complexion Analysis System before and after applying the patches for 20 minutes. Then Good Housekeeping's Chemistry Department compared the images for changes.

"We were looking for changes in crow's feet, fine lines directly under the eyes, under-eye bags, and the overall sagginess of the eye area," McConnell said.

After another week of volunteers using the kit, the verdict was in.

"We found that there was at least a slight improvement in the tightening, lifted look of the eye area. The second most common result was softening of the under-eye lines," said McConnell.

Unfortunately, the results were fleeting. After 4 days, there were no improvements from testers' baseline images. Still, some volunteers thought they still might use the product for special occasions.

"I've used it before, and I really could see a difference," said tester Sandra Brookhouse.

The kit is available at drugstores for about $30.

And in case you were wondering, the institute evaluated this product on twenty women between the ages of 35 and 70.