Fourth suit filed over Pampers Dry Max

Fourth suit filed over Pampers Dry Max »Play Video
Over the weekend, Seattle-based law firm Keller Rohrback filed yet another class action lawsuit against Procter and Gamble, alleging defects in the new Dry Max Pamper. This is the fourth lawsuit over the new Pampers in two weeks, in addition to government investigations in at least two countries.

Since New Pampers with Dry Max technology were introduced in March, there's been a groundswell of response from families who insist the new product is responsible for moderate to very severe diaper rash- and even chemical burns. Some families report blisters, bleeding, scarring and even chemical burns.

Other parents say they love the new product - promoted as thinner, more comfortable and more absorbent, and have had no rash problems.

Consumer complaints have prompted the U. S. Consumer Product Safety Commission its Canadian counterpart, Health Canada, to launch full investigations. Procter and Gamble is working closely with both governments and considers the complaints to be largely due to internet rumors, which P&G labels as "completely false."

Keller Rohrback says since our first report on the diaper controversy, the firm has received 550 calls and e-mails with diaper rash horror stories which parents link to Dry Max.

The fourth lawsuit, filed Sunday, represents 15 new families from across the country who want action. To date, lead attorney Gretchen Cappio says the 4 class action complaints filed represent 28 named plaintiffs in 19 states.

"Often, when this many parents are willing to lend their name to a lawsuit and want their day in court, it's indicative that parents are taking this very seriously, and wanting their voices to be heard," said Cappio. "One thing that almost every parent's story has in common, is when parents discontinue use of the Dry Max diapers, the problems are going away. So we think that the common thread really ties the story together- and indicates that it is, in fact, something having to do with the diapers."

Procter and Gamble continues to stand behind Dry Max Pampers. Now the company appears to be turning its latest line of defense to social media where the fire storm started.

A mommy blogger in Chicago reports she and three other bloggers were just flown to P&G headquarters in Ohio, all expenses paid, for an extensive tour of the company so they could ask questions, watch Dry Max diapers being made, and share what they saw and heard with their readers.

It could be another month before a judge rules on the lawsuits.

For more information:

Mommy Bloggers Visit P&G for Up Close Tour of Pampers Dry Max Production

Pampers.com