BBB: Kid cereals have more fiber, less sugar
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They may still have the same bright colors and goofy names, but there's a good chance the cereals advertised to your kids have less sugar and more whole grains than they did a few years ago.
A report from the BBB shows food makers have also been lowering the sodium and calorie count and boosting the fiber in their most popular kid's cereals.
Here are the numbers.
More than 70 percent of the cereals advertised to children have no more than 10 grams of sugar.
A third have 9 grams of sugar or less.
Before this voluntary program started in 2006, some of the cereals advertised to kids had 15 or 16 grams of sugar per serving.
The majority of cereals advertised to children -- 71 percent -- have at least eight grams of whole grains. That's a half serving.
A third contain at least 12 grams.
And more than a third have more whole grains than any other ingredient.
The BBB calls these changes "a significant improvement." And there's no question about that, but there's still a lot more to do.
Nutrition experts at the center for science in the public interest say kids cereals still have too much sugar.
They point out that a cereal with 9 or 10 grams of sugar per serving is still about one-third sugar.
More info:
Cereals Advertised to Children Are Less Sugary
A report from the BBB shows food makers have also been lowering the sodium and calorie count and boosting the fiber in their most popular kid's cereals.
Here are the numbers.
More than 70 percent of the cereals advertised to children have no more than 10 grams of sugar.
A third have 9 grams of sugar or less.
Before this voluntary program started in 2006, some of the cereals advertised to kids had 15 or 16 grams of sugar per serving.
The majority of cereals advertised to children -- 71 percent -- have at least eight grams of whole grains. That's a half serving.
A third contain at least 12 grams.
And more than a third have more whole grains than any other ingredient.
The BBB calls these changes "a significant improvement." And there's no question about that, but there's still a lot more to do.
Nutrition experts at the center for science in the public interest say kids cereals still have too much sugar.
They point out that a cereal with 9 or 10 grams of sugar per serving is still about one-third sugar.
More info:
Cereals Advertised to Children Are Less Sugary
It is important that there is more fiber than sugar not only for kids but for everyone else. Sugar is not really good for our body in any amount. We just donât like unsweetened cereals so companies add a little or more sugar into their products.
-Dellah
I bought some Trix for my boys, they taste the same as when I was a kid. I wonder if what they lack in sugar, they make up for in artificial flavoring?
Kids cereal? What about ADULT cereal? I'm always amazed when I look at the boxes. Usually the cereals that look like they should be the most healthy (labeled as wholesome, natural, whatever...) have the most sugar. Some of the granola cereals probably have more sugar than the most sugary kid cereals. I've just stopped buying cereal, except for Cheerios since they are very low in added sugars.
 @chuckh0308 My favorite example is Raisin Bran. At 19 grams per serving, that's more sugar than a serving of cotton candy (based on a 30 gram bag that's marked as containing two servings).
Herb....why do you support the BBB? You know they are not a friend of the people, you know they can be bought and you know that the only thing they care about is profit......why do you allow your good name to be used for column space by these assclowns?