SEATTLE - Twitter and Facebook aren't just changing the way business is done, now some lenders are actually looking at the online social networking sites to help determine if a small business owner is worthy of a loan.
NPR recently profiled Kabbage, an online financing firm using real-time data - things like UPS shipments, eBay and PayPal accounts, Twitter and Facebook - to determine the creditworthiness of a small business.
Kathryn Petralia, co-founder of Kabbage, told NPR: "We can see historical data and current data, and we can see tomorrow's data. And we are looking at information that could be as detailed as what people are actually buying from you."
Bellingham acupuncturist Jeffrey Grossman recently needed some extra cash fast so he turned to Kabbage for help. Grossman told NPR at first he was skeptical of the process and providing the online lender access to his accounting software and UPS records but when a bank wasn't able to give him what he needed to grow his business he decided it was time to try something else.
Kabbage recently approved Grossman for up to $25,000.
You can read NPR's full story here.