Starbucks gears up for record gift card sales during the holiday

Starbucks gears up for record gift card sales during the holiday
(AP Photo/David Goldman)

SEATTLE – Starbucks expects to break some records this Thursday when it comes to holiday shoppers buying gift cards.

Last year, the Seattle-based coffee giant sold more than 2 million Starbucks cards on the Thursday before Christmas.

“One in every 10 American adults received a Starbucks Card last holiday season, and we’re on track for another record performance in Starbucks Card sales, as we celebrate our 13th year of offering Starbucks Cards. We are predicting that this Thursday and next Monday, Dec. 23, will be our busiest days for Cards sales,” Adam Brotman, chief digital officer for Starbucks, said in a statement.

Since launching 12 years ago, Starbucks says its loaded $16 billion on 450 million cards worldwide.

Starbucks cards are available at more than 80,000 places in the United States.