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Starbucks launches new gifting platform using Twitter

Starbucks launches new gifting platform using Twitter
(AP Photo/David Goldman)
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SEATTLE – Starbucks and Twitter are joining forces to encourage customers to give the gift of coffee with a tweet.

The tweet-a-coffee program launched Monday and allows customers in the U.S. to link their Starbucks account to their Twitter account and send a $5 Starbucks e-card to any friend, family member or co-worker.

The coffee giant first launched its eGifting program in 2011 on Starbucks.com then expanded the program to Facebook and its iPhone mobile app.

Now through Nov. 6 the first 100,000 customers to tweet-a-coffee using a Visa card will also get a $5 Starbucks e-gift card to use for themselves.

More information about the new tweet-a-coffee program can be found online.

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