Lynnwood trying to reinvent its image
LYNNWOOD, Wash. -- Lynnwood has had enough.
Tired of being poked fun at, the city is getting a makeover.
Lynnwood wants to improve its image in more ways than one. Once known as the city of blue eye shadow and big hair, Lynnwood hired a national branding expert to help the city develop an identity beyond big hair. It wants a hip logo or a tag line that sticks.
"I don't think it's thought of as a destination place, no," said Colleen Faye, a resident.
Gone are the days of blue eye shadow and big hair. But just how do outsiders see Lynnwood these days? That's what the city wants to know. But to answer that question, it will cost $80,000.
"Most branding exercises cost much more," said economic development director David Kleitsch. "We're very frugal and we think we have an excellent company at a very good price."
Klietsch adds improved marketing could bring more jobs and more money to the city.
"Money can always be used for a variety of things, but our community wanted to do a branding exercise and show what Lynnwood has to offer," he said.
The city began putting money aside for the marketing campaign last year. It hopes to have a new logo by next year.
Tired of being poked fun at, the city is getting a makeover.
Lynnwood wants to improve its image in more ways than one. Once known as the city of blue eye shadow and big hair, Lynnwood hired a national branding expert to help the city develop an identity beyond big hair. It wants a hip logo or a tag line that sticks.
"I don't think it's thought of as a destination place, no," said Colleen Faye, a resident.
Gone are the days of blue eye shadow and big hair. But just how do outsiders see Lynnwood these days? That's what the city wants to know. But to answer that question, it will cost $80,000.
"Most branding exercises cost much more," said economic development director David Kleitsch. "We're very frugal and we think we have an excellent company at a very good price."
Klietsch adds improved marketing could bring more jobs and more money to the city.
"Money can always be used for a variety of things, but our community wanted to do a branding exercise and show what Lynnwood has to offer," he said.
The city began putting money aside for the marketing campaign last year. It hopes to have a new logo by next year.