Lake Union July 4th fireworks back on after restructuring

Lake Union July 4th fireworks back on after restructuring
SEATTLE - Three weeks after it was canceled, Seattle’s annual Lake Union 4th of July fireworks celebration is back on after development of a new funding strategy, producer and business and community support, says the Seattle Metropolitan Chamber of Commerce and Seafair organization.

“Seattle is fortunate to have so many great companies that stepped up to keep the annual 4th of July fireworks show one of our most cherished civic traditions,” said Maud Daudon, Seattle Chamber CEO and president. “This is a great example of what can happen when we all pull together.”

One Reel, which previously managed the production, had set a March 31 deadline to raise the $500,000 needed for the event, but came up several hundred thousand dollars short. The annual event was then canceled for 2013.

But the Seattle chamber and Seafair collaborated with leading businesses to develop a long-term and sustainable funding plan to ensure the 4th of July fireworks show would go on and remain an iconic community event for years to come, Daudon said.

Under the plan, presenting sponsors for the show are Amazon.com, DoubleDown Interactive and Microsoft. Other major sponsors include Starbucks, Wells Fargo and Tom Douglas Restaurants. KIRO-TV will participate as the broadcast partner.

The sponsorship team has committed to provide support for several years, ensuring continuity of programming, said Seattle chamber officials.

Community contributions are also welcome and will go to a new nonprofit fireworks fund that is being established. Contribution information can be found at www.seattlechamber.com/fireworksdonate.

Seattle restaurateur Tom Douglas also will assist in an annual fundraising drive to supplement the strong sponsorship support.

“This is a great day for our city," said Seattle Mayor Mike McGinn. "I thank all of the corporate sponsors for their leadership and dedication to Seattle. And I applaud Seafair and the Seattle Metropolitan Chamber of Commerce for ensuring that Seattle will celebrate the birth of our country with fireworks this year and for years to come."

To bolster the show's sustainability, Seafair will now become the producer of a new fireworks event which will be incorporated into the festival's summer programming for the long-term.