Seattle's new program urges citizens to 'Be Super Safe'

Seattle's new program urges citizens to 'Be Super Safe' »Play Video
SEATTLE -- Seattle Mayor Mike McGinn and other local officials launched a new road safety campaign Wednesday called "Be Super Safe." Inspired by the tragic hit-and-run death last summer of cyclist Mike Wang, the goal is to prevent any more deaths on the city's roads, be it cyclists, drivers or pedestrians deaths.

"Each year, on average, 26 people die on the Seattle streets," said Dr. David Fleming, Director of Public Health, Seattle & King County. He helped design the campaign.

"These deaths that are occurring in our city are 100 percent preventable," Fleming said. "The person's who's texting with their cellphone or who's driving while drunk and crashes into someone -- that's not an accident."

Part of the Be Super Safe campaign includes intensified police patrols in high-traffic areas with a history of trouble, more effort to education people about the rules, and urging people to simply be nicer.

"Attitudes change," McGinn said. "We can all be more alert and take personal responsibility and when we do that, that's when you see real change in the public health arena."

Money for the campaign will come from various sources, including transportation programs already in the city budget. McGinn says the city is still working to calculate the total cost.