Ikea criticized for deleting women from Saudi catalogue
STOCKHOLM (AP) - Ikea is being criticized for deleting images of women from the Saudi version of its furniture catalogue, a move the company says it regrets.
Comparing the Swedish and Saudi versions of the catalogue, free newspaper Metro on Monday showed that women had been airbrushed out of otherwise identical pictures showcasing the company's home furnishings.
The report raised questions in Sweden about Ikea's commitment to gender equality, and the company released a statement expressing "regret" over the issue.
"We should have reacted and realized that excluding women from the Saudi Arabian version of the catalogue is in conflict with the IKEA Group values," the company said.
Women appear only infrequently in Saudi-run advertising, mostly on Saudi-owned TV channels that show women in long dresses, scarves covering their hair and long sleeves. In imported magazines, censors black out many parts of a woman's body including arms, legs and chest.
When Starbucks opened its coffee shops in the conservative, Muslim kingdom, it removed the alluring, long-haired woman from its logo, keeping only her crown.
Ikea's Saudi catalogue, which is also available online, looks the same as other editions of the publication, except for the absence of women.
One picture shows a family apparently getting ready for bed, with a young boy brushing his teeth in the bathroom. However, a pajama-clad woman standing next to the boy is missing from the Saudi version.
Another picture of a five women dining has been removed altogether in the Saudi edition.
Swedish equality minister Nyamko Sabuni noted that Ikea is a private company that makes its own decisions, but added that it also projects an image of Sweden around the world.
"For Ikea to remove an important part of Sweden's image and an important part of its values in a country that more than any other needs to know about about Ikea's principles and values - that's completely wrong," Sabuni told The Associated Press.
Ikea Group, one of the many branches in the company's complicated corporate structure, said it had produced the catalogue for a Saudi franchisee outside the group.
"We are now reviewing our routines to safeguard a correct content presentation from a values point-of-view in the different versions of the IKEA Catalogue worldwide," it said.
Comparing the Swedish and Saudi versions of the catalogue, free newspaper Metro on Monday showed that women had been airbrushed out of otherwise identical pictures showcasing the company's home furnishings.
The report raised questions in Sweden about Ikea's commitment to gender equality, and the company released a statement expressing "regret" over the issue.
"We should have reacted and realized that excluding women from the Saudi Arabian version of the catalogue is in conflict with the IKEA Group values," the company said.
Women appear only infrequently in Saudi-run advertising, mostly on Saudi-owned TV channels that show women in long dresses, scarves covering their hair and long sleeves. In imported magazines, censors black out many parts of a woman's body including arms, legs and chest.
When Starbucks opened its coffee shops in the conservative, Muslim kingdom, it removed the alluring, long-haired woman from its logo, keeping only her crown.
Ikea's Saudi catalogue, which is also available online, looks the same as other editions of the publication, except for the absence of women.
One picture shows a family apparently getting ready for bed, with a young boy brushing his teeth in the bathroom. However, a pajama-clad woman standing next to the boy is missing from the Saudi version.
Another picture of a five women dining has been removed altogether in the Saudi edition.
Swedish equality minister Nyamko Sabuni noted that Ikea is a private company that makes its own decisions, but added that it also projects an image of Sweden around the world.
"For Ikea to remove an important part of Sweden's image and an important part of its values in a country that more than any other needs to know about about Ikea's principles and values - that's completely wrong," Sabuni told The Associated Press.
Ikea Group, one of the many branches in the company's complicated corporate structure, said it had produced the catalogue for a Saudi franchisee outside the group.
"We are now reviewing our routines to safeguard a correct content presentation from a values point-of-view in the different versions of the IKEA Catalogue worldwide," it said.
Scantily dressed women shouldn't be in the Ikea catalog anyway.
Sweden has an "equality minister?"Â I find that a bit disturbing.Â
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Anyway, if governments can accommodate the sensitivities of Muslim countries, Ikea and Starbucks sure as heck can also.
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 @Opus8no5 "equality minister?"
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That's sort of like every large corporations' "Diversity Vice-President", coincidentally, nearly always a female of a particular ethnicity.
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Mr. Vishess would issue a memo threatening termination (and mean it) to those who discriminate based on the usual suspects. Then fire the Diversity Department.
 @Opus8no5 How prescient am I? I just looked up Nyamko Sabuni and as it turns out, she is...
 @Opus8no5 "Sabuni called for mandatory gynecological examinations of all schoolgirls..."
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Yikes! The Left is certainly going to protest Government intrusion into the no-no place of these younguns!
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Get your hands off my body!
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Anyone? (crickets)
Ho ho ho and a bottle of rum. Â Where are the hardcore women rights people?
Not IKEAs fault. Even if they kept women in their catalogue, it would have been censored by the Saudis. My damn medical texts and private books were censored and pictures cut out when I had them shipped from the states while I was there. It would be a waste of money and resource if IKEA printed those with women in them.
 @TheBaldone It's already a waste of money and resources, they had to pay a graphic artist to remove the women.
@DarkParty So, Your saying that its even though they might not let that catalogue be circulated and might cut out every other page, Its not worth paying a graphic artist to make sure your catalogue gets circulated intact? Kind of hard to find what you need from an advertisement when the pages are gone.
 @TheBaldone So, let em cut them out. Human rights should come before profits/ prophets.