BlackBerry gets biggest order ever
BlackBerry, formerly known as Research In Motion Ltd., says it has received an order for one million of its new smartphones, marking the largest ever single purchase in the company's history.
The Canadian company is relying on the redesigned BlackBerry to fuel a comeback. The pioneering brand lost its cachet not long after Apple's 2007 release of the iPhone, which reset consumers' expectations for what a smartphone should do.
Blackberry unveiled the new BlackBerry Z10 and BlackBerry Q10 in late January. The Z10 is available for purchase in a number of markets around the world and will be available in the U.S. this month.
The company did not disclose who placed the order, but said Wednesday that it came from one of its established partners. Shipments will begin immediately.
Blackberry issued the statement just ahead of its quarterly earnings report on March 28.
The company's shares jumped 77 cents on the news, or more than 5 percent, to $15.24 in late trading Wednesday. The company's stock has more than doubled since autumn on the anticipation surrounding its new devices.
The Canadian company is relying on the redesigned BlackBerry to fuel a comeback. The pioneering brand lost its cachet not long after Apple's 2007 release of the iPhone, which reset consumers' expectations for what a smartphone should do.
Blackberry unveiled the new BlackBerry Z10 and BlackBerry Q10 in late January. The Z10 is available for purchase in a number of markets around the world and will be available in the U.S. this month.
The company did not disclose who placed the order, but said Wednesday that it came from one of its established partners. Shipments will begin immediately.
Blackberry issued the statement just ahead of its quarterly earnings report on March 28.
The company's shares jumped 77 cents on the news, or more than 5 percent, to $15.24 in late trading Wednesday. The company's stock has more than doubled since autumn on the anticipation surrounding its new devices.
I love Blackberry. They have features that neither Apple (hate them with a passion) or Android can match. That is why business and government use them.Â
That said, they have failed to maintain current standards and been slow for updates which is why I gave up my Blackberry for an Android. I am excited to see this new upgrade to their system and hopefully it is a good system and not a lack luster system like their last few updates.Â
Time will tell, but sadly I feel it is too little too late for them.Â
Does RIM have a million employees including their friends and family members? :)
What poor sucker ordered those.....
Unfortunately 1 million isn't going to get it done. That is still a very small chunk of the market. Blackberry will probably never make it back to where it was.