Kentucky Derby favorites: What do the tweets tell us?

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Exercise rider Hector Ramos takes Kentucky Derby entrant Uncle Mo for a workout at Churchill Downs Thursday, May 5, 2011, in Louisville, Ky. (AP Photo/Garry Jones)

By Jenny Kuglin

My friends at the Parnassus Group are amazing. They can analyze tweets specifically referencing the Kentucky Derby and they found that if the Derby were run on Twitter, "Pants on Fire" would be leading the pack.

Here's how it works:

From a set of roughly four thousand messages going back to Monday May 2, the horse "Uncle Mo" has dominated the conversation. 11 percent of all tweets reference Mo due to the horse being scratched from the lineup. Number two is "Pants on Fire" with a 2.4% mention rate. "Dialed In," "Mucho Macho Man," and "Stay Thirsty" are next on the list with "Watch Me Go" coming in last place.

Horse                              Tweets          Percent

Uncle Mo                            392               10.8%
Pants on Fire                      88                 2.4%
Dialed In                              73                 2.0%
Mucho Macho Man             59                 1.6%
Stay Thirsty                         45                 1.2%
Archarcharch                      42                 1.2%
Midnight Interlude              28                 0.8%
Nehro                                   26                 0.7%
Twice the Appeal               18                 0.5%
Shackleford                        17                 0.5%
Master of Hounds             14                0.4%
Animal Kingdom               11                0.3%
Soldat                                  11                0.3%
Toby's Corner                    11               0.3%
Twinspired                         11               0.3%
Brilliant Speed                   10               0.3%
Comma to the Top            10               0.3%
Decisive Moment               10               0.3%
Santiva                                 9               0.2%
Watch Me Go                      5                0.1%

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