I like to think that Seattleites have a love for the sun that no other state can fully understand. So, why do a lot of us refrain from wearing yellow?
At the age of 13, I was labeled a fashion magazine hoarder. My obsession was just research in my effort to become a fashion writer. Proof that my determination was strong, I attended Seattle University to refine my writing skills and moved to England to pursue fashion at the University of the Arts, London. A few years later I found myself back in Seattle, where my love of style had me launching my fashion blog AlixRose. While I was working day and night on my blog, I fell in love with social media.This lead me to work on social media teams for some amazing brands.
It’s been 5 years since I've totally handed over my life to my style blog and the world of social media… you know in a good way. It’s the next 5 years that I’m really excited about. So, my 13 year old self knew what she wanted to do in life. She couldn't have mapped out the journey it took to become a social media strategist and freelance writer, but the bottom line is that I'm here and loving it.
Recent stories by Alix Hernandez
It's that time of year where weather really messes with fashion. You may think that layering it up or carrying around a huge jacket are your only options. But I'm here to tell you there is another way.
It’s officially spring, which means going to the farmer’s market should definitely be part of your weekend routine. While it may sound silly to get dressed up for the market, the effortless cool style we all try to pull off is meant for places like this.
Fashion is fun. Charlotte Olympia Dellal proved that with her line of kitty flats in 2011. Do you know the best thing about fun is? It doesn’t go out of style. Dellal was at the downtown Nordstrom last night meeting customers and showing her cat-inspired shoes and accessories.
The founder of Seattle-based Butter London and her fashion executive partner just launched BEVÉE, a new luxury handbag line.
The sun is here and then it’s not. Here are 5 ways to mix your winter wear with your spring favorites to be stylish in whatever Seattle weather throws at you.
We know it’s hard to see sunny days through all of this rain, but they're right around the corner. We called upon See Eyewear to tell us sunglasses trends that will be gracing the faces of stylish Seattleites this spring and summer.
Rebecca Minkoff, well known handbag and shoe designer, presents her Spring collection today at downtown Nordstrom.
The newest tradition at the Seattle Opera is to dress up. You’re probably thinking, isn’t that what you always do when you go to the Opera? Absolutely, but not like this.
Seattle, take a deep breath. The much anticipated opening of Zara is here. Today, the new flagship store opens its doors to the public.
On the first Thursday of every month a magical thing happens: art and fashion collide in Pioneer Square. If you’ve never participated in the famous Art Walk you’re definitely missing out. Now that you know what you’re doing this Thursday, the only thing left is to figure out is what you’re going to wear.
These Franco Sarto leather perforated oxfords have us dreaming of the cobblestone streets of Venice.